DT ZIFERGAUZ
My role: Creative Art Director of the production
Produced by: Collaboration between Hello IO & MEdia.Work (Maxim Zhestkov)
Location: Saint Petersburg (Russia)
The project is based on the theory of "Digital Twins," a key concept of the fourth industrial revolution ideology. The main idea is that viewers passing by the booth become part of a virtual reality where the living and the digital merge into a single act of creation.
The concept of this art project was developed for "Gazprom Neft" in collaboration with media artist Maxim Zhestkov (Media Work) and realized by the Hello/O team.
The project was warmly received by the audience at the exhibition in St. Petersburg, after which it found a new form in the digital space of Zifergauz.
The dynamic and vibrant world of generative art continued its existence in this new location, gaining additional intimate atmospheric nuances in the process of its rebirth.