Info

Daria Sap

DIGTAL TWiN

My role: Creative Art Director of the production
Produced by: Collaboration between Hello IO & MEdia.Work (Maxim Zhestkov)
Location: Saint Petersburg (Russia)

The project is based on the theory of "Digital Twins," a key concept of the fourth industrial revolution ideology. The main idea is that viewers passing by the booth become part of a virtual reality where the living and the digital merge into a single act of creation.

The concept of this art project was developed for "Gazprom Neft" in collaboration with media artist Maxim Zhestkov (Media Work) and realized by the Hello/O team.

In simple terms, the architectural form is presented as a glowing three-story building with a lively, sensitive, and dynamic façade.

In this project, I served as the creative art director on the production side, focusing on the creation of real-time generative design for such a large-scale canvas. It was crucial to uphold the intellectual component, visual aesthetics, and key imagery for the six digital worlds that symbolize various aspects of human existence.

One of the key technical aspects of the project was motion tracking, crucial for enhancing the overall experience. The challenge arose from the absence of limits on the number of individuals who could gather around the installation at any given time. This required us to create a digital twin for each visitor, showcasing their interactions within the immersive virtual world.

By leveraging advanced technology, we aimed to capture each person's movements and reflect their engagement with the digital landscape in real-time.

When working with graphics on such a scale, and to thoroughly explore all the nuances of interaction, a significant number of tests were conducted, both partial and in reduced and full scale, as well as on prototypes of the stand.

To address the challenge of tracking visitors, more than 20 depth cameras were installed around the perimeter of the entire structure, with the greatest difficulty being the development of a special cylindrical tracking system for the curved sections of the exterior.

6 DIGITAL WORLDS

The project features 6 different worlds, each of which has 2 versions:
a high-resolution version and a low-resolution version.

Flow

Field

Solar

Dynemic

Data

Vector