Info

Daria Sap

DIGTAL TWiN

My role: Creative Art Director of the production
Produced by: Collaboration between Hello IO & MEdia.Work (Maxim Zhestkov)
Location: Saint Petersburg (Russia)

The project is based on the theory of "Digital Twins," a key concept of the fourth industrial revolution ideology. The main idea is that viewers passing by the booth become part of a virtual reality where the living and the digital merge into a single act of creation.

The concept of this art project was developed for "Gazprom Neft" in collaboration with media artist Maxim Zhestkov (Media Work) and realized by the Hello/O team.

In simple terms, the architectural form is presented as a glowing three-story building with a lively, sensitive, and dynamic façade.

In this project, I served as the creative art director on the production side, focusing on the creation of real-time generative design for such a large-scale canvas. It was crucial to uphold the intellectual component, visual aesthetics, and key imagery for the six digital worlds that symbolize various aspects of human existence.